ENDOMD CASE STUDY

Supporting Education for Rural Texans with Type 2 Diabetes

OVERVIEW

Collaborated closely with subject matter experts, co-designers, videographers, and developers to launch accessible, tonally consistent video and online article content.

IMPACT

Developed 8 webpage prototypes in Figma optimized for readability, accessibility, and user engagement.

Achieved a 50% faster content approval cycle by streamlining communication and design handoffs.

Ensured that informational video and articles had 100% medical accuracy while following plain language guidelines.

Role

UX Research & Design

Responsibilities

Competitor Analysis, Stakeholder Management, Prototyping (In Figma), Usability Testing, Copywriting

COLLABORATORS

Healthcare Professionals

Videographer

Graphic Designers

Developers

TIMELINE

2 months

CONTEXT

The financial strain on lower-income patients is a barrier.

Lower-income patients cannot take their meds on a regular basis.

In rural North Texas, resources for diabetes treatment are limited.

In Denton county, one primary care physician serves 1,721 patients.

There are gaps in diabetes management awareness.

Lack of awareness leads to misconceptions and potential blame on patients.

In rural North Texas, resources for diabetes treatment are limited.

In Denton county, one primary care physician serves 1,721 patients.

The financial strain on lower-income patients is a barrier.

Lower-income patients cannot take their medications on a regular basis.

There are gaps in diabetes management awareness.

Lack of awareness leads to misconceptions and potential blame on patients.

RESEARCH

Research revealed that users need engaging, accessible, community-driven education.

Literature reviews, competitive analysis, and previously conducted interviews, usability tests, and on-site observations informed the direction of EndoMD's online content.

Key Insight + implementation

Technical jargon and excessive medical terminology can make it difficult to engage with information.

Established plain language guidelines that use familiar language and commonly used phrases.

Written content takes a lot of effort to engage with, users desire face-to-face explanations.

Brief videos and animation can be leveraged to build trust and better explain complex concepts.

Maintaining consistent video styles and graphics builds trust and recognition for audiences.

Designed consistent information visualization style for use in articles and videos.

copywriting

Achieved a 50% faster content approval cycle and design handoff by streamlining communication with medical professionals.

Established a consistent article/video content production pipeline of writing and approval.
Created a clear structure for file organization, advocated for live, shared documents.
Spearheaded collaborative writing sessions to ensure content was verbally engaging.

Article prototyping

Developed 8 webpage prototypes in Figma optimized for readability, accessibility, and user engagement.

Performed reviews to meet Web Content Accessibility Guidelines (WCAG) 2.2 standards.
Incorporated graphics, videos, and photography to ensure users remain engaged.
Followed plain-language guidelines for written content to align with a 7th grade reading level.

Accuracy & Accessibility

Ensured that informational video and articles had 100% medical accuracy while following plain language guidelines.

Collaborated closely with medical professionals.
Established collaborative live editing sessions for video scripts to ensure that content remained understandable when spoken aloud.
Followed plain-language guidelines for written content to align with a 7th grade reading level.